mission
THE VALUES OF A CRAFTSMAN
In a world that is always running, that dwells little to think, that has lost the value of quality and the pleasure of creativity, here, in this ancient and comfortable niche is my ideal of being a craftsman.
Being craftsman means knowledge.
Deep knowledge of how creating a shoe, each single step, each alternative that may exalt the shoe in its entirety.
Deep knowledge of the shapes: the capability to feel, just following the outline with the finger, the ideal shape which will result in comfortable shoes having a perfect fit.
Deep knowledge of leather and fabrics, their characteristics, how to select only the best one, to cut them, to prime them, to work them. Know and be ready to wait for two days that a leather gets dry on winter times instead of just half day on spring and summer times.
Being craftsman means knowledge.
the belief of a craftsman
A craftsman loves to touch, to contemplate and to work at his own pace.. enjoys seeing his just ended creation with bright and childish eyes.. but nothing is equal to the pride and emptiness he feels when the shoes are bought by one of his customers..
This thought always dear to me, which is at the base of each Franc creation, had to face the requests and the needs of the modern market.. of its trends, times and fashions.
From this conflict, painful and seemingly eternal at the beginning, without possible solutions, I took my present cue.. what I call a modern craftsman.
The modern craftsman is a manager driven by a deep passion and a deep knowledge which manages to convey to all his colleagues and partners.
A manager capable of making people aware giving them the opportunity to participate to an ambitious, exclusive reqarding project. A manager capable of sharing the procedure in many different dowels and to put together a team specialized in the handicraft of each single dowel assigned, simultaneously making them feel the importance of their single dowel for the success of the perfect mosaic.
This is what I guess, this is the soul of Franc today. A company with a strong belief, a team of craftsmen with a modern vision, a reliable partner for who believe and want to represent uniqueness and exclusivity.
THE PASSION OF A CRAFTSMAN - THE PRESTIGE OF A SHOE